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DISCOVER YOUR IDENTITY

Build a personal brand that reflects who you are — and gets you seen.

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Clients featured in:

15+
Years of Experience
100+
People Impacted
500+
Coaching hours
2
Clients Featured in Forbes & Fast Company

Hi, I am Aiva!

My mission: Helping others find direction by sharing my own journey

When I left my job at a leading PR agency, I didn’t just walk out of an office, I walked away from the identity I thought defined me. For years, I helped others build their brands. But when it came to my own, I felt lost. Rebuilding myself meant going back to the core, not just what I do, but who I am. Now, I help new entrepreneurs do the same: find their voice, own their story, and show up with confidence.

Your personal brand isn’t about being perfect.
It’s about being real — and being seen.
I’m here to walk that journey with you.

Book a call with me
A picture of Aiva Eiduka smiling at the camera behind a lake.Aiva Eiduka speaking to a microphone on a stage.A picture of Aiva Eiduka laughing at Founders Club Amsterdam.A picture of Aiva Eiduka looking at the camera with her arms crossed.

Services

How to work with me

The New Entrepreneur Accelerator
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1:1 Brand Clarity Sessions
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Brand Pillars Workshop
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Testimonials

Our trusted clients

The workshop not only helped me define the core pillars of my brand but also helped me understand what makes my approach unique. From the work we did in the workshop, I now know how to align my values and my approach to what I put out into the world.
Caitlin
Mentor for Yoga teachers
Based on knowledge and experience, Aiva is not only able to prepare a strategy for personal brand development, but also creates a productive daily communication - not only the result but also the process is important. I appreciate the ability to adjust to my individual needs and drive processes logically and productively.
Inta Buša
Founder of Dealita
Aiva gets personal branding. Clear, structured, and actually listens, so she doesn’t just throw around buzzwords but builds something that works. She knows her profession, makes sense of the messy parts, and brings clarity where others get lost.
Zorka Rudolf
founder of Astro Business Coaching

Blog

The latest articles

Why Social Media Algorithms Feel Like a Toxic Relationship
This article encourages entrepreneurs to focus on creating value rather than chasing likes and engagement. It emphasizes that impact isn't always visible and that content should be shared with purpose, not for external validation.
March 16 2025
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4 MIN
How To Know What To Post As a New Entrepreneur
This article helps new entrepreneurs define their brand pillars—core values that shape their content. By clarifying your message, you can create authentic, consistent content that connects with your audience and supports your business goals.
November 17 2024
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2 MIN
How Do You Build a Personal Brand?
This article highlights the importance of personal branding and provides practical steps to create a strong, memorable brand, including defining your unique value, building an online presence, and networking effectively.
October 15 2024
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6 MIN

Newsletter

Brand clarity isn’t a luxury

Brand clarity is your key to standing out. Subscribe to our newsletter now for expert tips to define your message, own your position, and shine with purpose. Don’t wait—get clear, get noticed!

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